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Pioneering advertising agencies, both traditional and interactive, are increasingly exploring ways to leverage web-based video for their clients at different stages of the customer interaction -- determining what works, what doesn't and what they still need to learn. Whether it's a video banner, an interactive long-format video or a web-based commercial, many agencies are being charged with building, branding and managing custom web-based video interactions for their clients. But do they truly know how to make it work?
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