Everyone knows what television commercials are, how long they are, and what the various formats and styles consist of, ranging from the hard-sell detergent ads to the soft-sell feel-good stuff.

Most people, especially those addicted to late night television also recognize the standard infomercial format with the familiar over-enthusiastic host, obnoxious pitchman, the ebullient paid shills, and the fabricated, fantastical demonstrations. And of course, let's not forget the ever-present "But wait there's more! Call now and get even more..." There are many ways to effectively deliver a marketing message and this is not one of them.

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