eMarketer points to a pair of studies today that indicate that social networking isn’t quite as mainstream as we may often assume. A study by research firm Synovate that surveyed 13,000 consumers in Brazil, Bulgaria, Canada, France, Germany, India, Indonesia, Japan, the Netherlands, Poland, Russia, Serbia, Slovakia, South Africa, Taiwan, the United Arab Emirates (UAE) and the US, found that 58% do not even know what social networking is. Further, only 26% are actually members of social networks.
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