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There is no doubt that blogging has changed especially within the compressed Internet timeline where news can be found first on Twitter before it even makes mainstream news sites like CNN. Bloggers were among the first to realize and in many cases successfully capitalize on the brand that their name and content had become. It is bloggers like Michael Arrington and Robert Scoble who through their content and the comments around their content proved that even a single individual could translate themselves into a marketable commodity.
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