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If you look solely at the usage metrics of interactive media -- audience size and composition, time spent online, most popular online activities, online frequency -- you might conclude that the medium has matured. But the truth is that you can "critical mass" and "inflection point" until you are blue in the face; but with the business models on how to monetize all that online activity still so nascent and evolving, it's clear that interactive media is still in a pre-verbal stage.
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