Welcome Guest. | Log In| Register | Membership Benefits
  • Email this page E-mail this page
  • |  Print Print this page
  • |   Bookmark and Share
  • |  icon
  • | 

Google Opens AdSense To Third-Party Ads


For Google and its AdSense publishers, this means a larger advertising inventory and the potential to earn more money through the placement of those ads.

By Thomas Claburn
InformationWeek
May 19, 2008 07:55 PM

Google on Monday said it is now accepting third-party ad tags on the Google content network in North America.

"This will empower advertisers to work with approved third parties to serve and track display ads, including rich media ads, across the Google content network through AdWords, giving them more options, flexibility and control over their campaigns," wrote Google senior business product manager Rajas Moonka in a blog post.

More Internet Insights

White Papers

Videos


BitGravity is part of a new breed of Content Delivery Networks that promise to make video distribution faster and more efficient. More to the point, BitGravity promises to stream HD video and also claims expertise in streaming live video. Gary Mueller, CEO of Digital Now, talks about the company's secure document communications service, which helps small businesses, consumers, and service providers exchange confidential documentation. InformationWeek blogger Alex Wolfe catches the vibe at the July 11 New York City launch of Apple's 3G iPhone, with a guest appearance by CBS News analyst Jeff Greenfield.
BitGravity is part of a new breed of Content Delivery Networks that promise to make video distribution faster and more efficient. More to the point, BitGravity promises to stream HD video and also claims expertise in streaming live video.
The change comes because Google now has a process to review third-party ads to make sure they comply with the company's format and content policies.

For Google and its AdSense publishers, this means a larger advertising inventory and the potential to earn more money through the placement of those ads. For advertisers, this means that ad campaigns can be managed using a consistent software application, whether it's provided by Google or another ad serving company.

Because third-party ads could include malicious content, Google is requiring ad providers to be certified in order to serve ads on its network.

The following companies have been certified so far: 1) Advertiser ad servers: DoubleClick (DFA) and Mediaplex; 2) Rich media agencies: DoubleClick Rich Media, Eyeblaster, EyeWonder, Interpolls, PointRoll, and Unicast; 3) Research firms: Dynamic Logic, IAG Research, InsightExpress, and Factor TG.

On his blog, John Battelle, CEO of Federated Media Publishing and longtime Google observer, pointed out an omission: "What's not there?" he wrote. "Atlas. That's owned by Microsoft. I'm sure it was just a technical error."

A Google spokesperson said that the company had discussed certification with Atlas representatives and that Atlas could be certified at some point in the future. The spokesperson said she could not comment on possible inclusion of ads served by Yahoo.


Subscribe to RSS


Advertisement

CAREER CENTER
Ready to take that job and shove it?



TechCareers

SEARCH
Function:

Keyword(s):

State:
SPONSOR
RECENT JOB POSTINGS
CAREER NEWS
10 Search Engines You Don't Know About
Go beyond Google and get vertical. These specialized search sites will help you find the business information you need -- fast.

Yahoo Profits Fall 23%, Cuts 1,000 Jobs
Ari Balogh was named to the post of chief technology officer as the companys for a "realignment" of employees.

More articles from our career center





Get InformationWeek in Print

Apply for a free 52-week subscription to InformationWeek (a $199 value)



NOTE: Offer valid for U.S., U.S. possessions, & Canada only.