The next line of advertisements that are going to utterly annoy and mystify you are in their experimental phase even as we speak.

I am referring to the new line up of social ads that are suppose to be keyed to the user in sending you an ad for something you are interested in.

But isn’t that a little counter to what ads do? I always thought an advertisement was suppose to tell me of something I didn’t know I needed and why I needed it in the first place. No, that’s just a joke come on now.

So we are facing a brave new world, That has such ads in’t!

“All of the content players need to find new ways to get their products out to their digital customers and we are in the experimental phase of tying free digital content to traditional advertising models,” Tim Bajarin, principal analyst for Creative Strategies said. Hulu and Imeem are “just the beginning” of a wide range of “media portals that will strive to give consumers what they want, the way they want it, with various pricing models,” he added.

I see these ads as being great for large ad agencies, alright for marketers, decent for companies, and absolutely horrible for consumers.

Imagine a large ad agency who services several thousand companies with a stake in social ads. If you do it right you build a large pull of ads ready to go. When a consumer triggers the appropriate responses as they browse the Net, BAM they get hit by a product commercial for something they are interested in. The larger the agency the more vast the pull of ads, the more consumers they can snag. Ad agencies will end up being like social networks themselves with this biggest making out like bandits.

Marketers will get a ton of marketing information from these ads such as accurate demographics, things consumers like to do and the products they use while doing etc. It will be a large information-fest for marketers and will give them tons of hours worth of data to ponder.

Companies will be able to hit their consumers right between the eyes and will probably see a slight raise in the turn over rate which will most likely equal the extra money they are putting in. Kinda sad really.

And finally consumers. Consumers will be hit between the eyes by an ongoing barrage of marketing drivel. Our privacy will be eschewed for the sake of selling products and marketing data. Those who opt out might even be penalized by web sites who make it so the consumer can’t use some of the interactive content on the site until they can also see the ads that are sponsoring said content. This whole mess might even ruin one of the basic precepts of capitalism, which is essentially the consumer controls the market.

When you get down to it, the first stages of advertising, banners and so forth, would have been fine. Heck those probably could have lasted the Internet a good long while if they weren’t so annoying in the first place. By going the targeted route advertisers are hoping that their products will be considered less annoying to the public that they will click on it or at least consider purchasing it later on.

However, this will only last for as long as it takes for the public to get annoyed again. And once they get annoyed, companies such as Norton will make ad blockers that block the new group of ads. To which point, advertising and marketing gurus will bring out a new medium of online advertising.

Honestly, if you want a good advertisement that brings home the customers, you should focus on the message.