Maybe grabbing an employee from another company can never be looked upon as a totally innocent move, but there is a way to do it with a little pizazz. Have you ever been at a store, business or even a restaurant and were impressed with service received from a particular staff member? It was their attentiveness, personality, attitude or just how well spoken and knowledgeable they were. Suddenly a chord strikes within you: this person would be great at my company. How can you tell them? Seems like it would begin with a long story. "I started this company three years ago and we are located here and do this and that, and you seem really happy here and I hope you don't mind me asking you this.." Doesn't seem so smooth!
Enter the Apple way. We know that business cards aren't just for names and numbers anymore, they can also have coupons on the back, special promotion info, or if you dip them in water they may turn into a sponge - who knows these days. Some things that Apple has done have not rubbed the right way with me, in fact some things they do seem unnecessary. But coming up with the idea for this "come over to the dark side, we have cookies" card is fascinating.
The card reads: "You're amazing. We should talk. Your customer service just now was exceptional. I work for the Apple Store and you're exactly the kind of person we'd like to talk to. If you're happy where you are, I'd never ask you to leave. But if you're thinking about a change, give me a call. This could be the start of something great."
The more I think about this idea, the more I like it. What better way to evaluate a new employee than to see them in action? One of the most important things about customer service is the ability to handle issues under pressure and just keeping a cool air of friendliness. Seeing someone in their element, without knowing you are giving them a secret "interview" of sorts, is an interesting idea for sure. And applying this idea to the hosting industry is just as easy as it is for Apple. This card could have a special company website address (that is only printed on the cards) so they can get more specific information at their leisure. From there, good things can happen.
Image courtesy MacNN "Apple looking to poach retail workers?"
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