Web Hosting Blog - Host Color

What do you consider as the most important thing when you create banners for your online advertsing campaign? Is it the price? Or the product and service representation… or you just do your best to make an ad copy that would attract visitors attention? Or else place your web address on your banner hoping people will save you money on clicks by typing the web address directly in their browser address bar?

If there was an contest for an industry with “the highest number of boring online ads” one of top prizes would to web hosting. Most of hosting companies place cheeky girls in their banners, because having a smiling female face on your ad copy is safe. It however does not say much to those who need to find quality web hosting. Because the smiling beauty smiling from 46×8x60 banner saying “750 GB space and 7500 GB bandwidth” does not mean that the company provides a good service. It might do, or might don’t. But this kind of ads definitely means that the hosting company didn’t try to work out that sends the “right message” to its prospective customers.

So we have Fact: “Banners used to advertise web hosting services is among the most boring ones”.

We need Solution: “To say what really web hosts offers. To make difference!”

I don’t know how to do this for your business. Probably every business owner have to write down these keywords and phrases (or even his/her business philosophy) that best describe their business. And then to start thinking of how to make a good ad copy.

Let us show you 2 examples.

The suggestion of the 300×250 banner below is that Host Color offers “flexible web hosting services” which easy to customize.

Here is another banner - 468×60. It is aimed to say that we show “scalable” web hosting solutions.

If you like thеse banners get them on your computer by using “Save as file” or “Save file” options, place one of them to your website with URL http://www.hostcolor.com and contact us (by email or support ticket). We will either donate to your website or add you as affiliate so you can earn fair commission on each sale made from your web pages.