Looking for help in optimizing your site's presence on the web? Underscore Marketing's search practice lead walks you through building a successful search campaign from the ground up.
This is the first in a series of articles on creating the conditions for a successful search campaign from the ground up. These practices are based on my years of experience managing campaigns ranging from million dollar plus budgets a month to less than a few thousand. Though these practices cannot guarantee success, it will help you avoid many common traps marketers fall into.
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